Creativity

How to work on creativity and animation skills

Have you ever had to look for challenges to help keep your creativity intact and stop procrastinating? Or simply needed a push in the right direction to develop your skills? We have found the solution!

Loop de Loop is a website that promotes animation challenges, in loop. Every two months a theme is released and everyone can participate (from newbies to pros!).

To submit your videos, the rules are simples. The animations should:

  • Be original;
  • Fit the theme of the month;
  • Be appealing;
  • Be submitted in one of the allowed formats (more information here);
  • Not contain any pornographic material, incite hate, include defamatory or discriminatory content;
  • Lastly, and most importantly: loop!

“Day and Night” by Scott Benson. Theme: Opposites
 

But Loop de Loop doesn’t exist exclusively online. There are public exhibitions in various cities, mainly in Australia, but also in the United States and in Europe (London and Paris). Unfortunately, Lisbon isn’t on the list.

The loops are shared on the website, where we can all vote on our favorites. The 100 with the most votes are included in the public exhibitions mentioned above.

“Learning to swim” by Joshua Edwards. Theme: Childhood

It’s important to say that Loop de Loop is a non-profit website. The goal is to keep people who work independently in the animation sector in touch with each other. It’s common knowledge that it’s a solitary job, which can bring upon some type of isolation.

The choice of exploring looping animations is owed to the fact they are more accessible to everyone. This way it’s not necessary to create a story or complicated animations. And, of course, it demands more creativity. On top of that, looping animations are a huge challenge. By not having the opportunity to develop a complex narrative, we’re forced to think of a simple and direct idea. The loop itself will help to reinforce our message and, when well done, makes us see it countless times.

“Pure Imagination” by Lucy Izzard. Theme: Childhood

Andreia Calhau
andreia.calhau@portugalmultimedia.pt

Even with a sleepy face, she’s always ready for a challenge. Highly proactive and full of “scalabis” culture. Audiovisual is her thing and her inspiration sources are endless: from shorts films on Vimeo to the one and only Justin Timberlake.

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