4 reasons to use animation

The animation it’s not just directed to children. In fact, it can have a great impact in the business world and caption the attention of all age viewers. Nowadays, to use animation videos are part of many online communicational strategies. But why does the animation have so much potential?

Capacity visual synthesis

If a static image have a great potential by itself, then a lot of moving images are a pot of gold at the end of the rainbow. All the movement succession, colors, effects and characters make the viewer to retain their attention to what he’s watching. All of us have already seen cartoons, mainly when we were kids, and we know that it is an excellent way of entertainment.

It’s not just visually attractive but is also great for when we want to express an idea, even abstract, or to explain a more complex concept. Animation has the power to do that in just a few seconds.


Any type of video or animation has a conducting wire. Stories were always a way to involve people and to retain their attention. We verified that a story is way simpler to be remembered. For example, we all remember the stories that were told to us when we were kids like the The Three Little Pigs or The Red Riding Hood.

Promotion and Views

In general, video and animation give origin to a bigger promotion and views of the company or the subject matter. A video on your website promotes views. As if it’s not enough, Google will reward your website because people are going to be more time in it. Upload your animation to Youtube and people will not have to search directly for you company to find you. Not to mention that a video can be shared and go all the way to the top!

A straight shot to the target audience

Animations are perfect because it’s possible to customize anything and make it fully targeted to the audience. For example, we can create a character that walks, clothes ou speaks like the people we want to target. Identify yourself with people and you’ll create empathy with them. More empathy brings out your business success.

Nothing ventured nothing gained. Let’s use animation!

Why not start now betting in an animation? From promoting a service or a product to a simple educational video, animation is an excellent bet. You have here multiple animation techniques. Choose what’s best for you!

Vera Costa

The multimedia girl. Lover of animation, Pokemon, travels and cute things. Believer of power of gamification and curious by the new technologies. Enjoys working on new illustrations, in special that colorful and funny ones.

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