Animation Techniques

6 Animation Techniques for your company

Animation is becoming more and more required by companies thanks to their unique and highly flashier features. But which animation techniques can my company use?

 

Motion Graphics

Approaching a topic through motion graphics makes it a life and movement that you it wouldn’t be able to reach otherwise. It’s a very versatile and appealing technique to the human eye. In fact, it’s one of the most used techniques nowadays. When we want to transmit a more abstract and complex concept it can be the best choice.

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Cartoons

It’s one of the most popular styles. The character, the context and the storytelling all together influence the viewer approach with the topic. With this, the video must transmit all the brand’s emotion and personality.

Cartoon Character Animation

3D

There’s pratically no limits when it comes to what a 3D video can show. On the other hand, it’s one of the most time consuming techniques when it comes to production but the result are excellent and capable to appeal the eye of everyone.

Bass

Stop Motion

It’s one of the oldest techniques but has the ability to bring successful results. It is based on movement illusion through a succession of multiple stopped frames. Nowadays it’s less used for the fact that it consumes a lot more time that the digital techniques.

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Whiteboard Animation

Whiteboard videos are the ones who drawings are created by an artist in a white board. This technique can keep the attention of the viewer for the fact that the drawings are being drawn right in front of the its eyes. It’s particularly used on an educational aspect or when we want to explain a complex concept.

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Rotoscoping

Rotoscoping it’s not one of the most known techniques mas with it it’s possible to create very interesting and uncommon animations. This is an analogue based technique and as it happens with stop motion, it becomes a more longer production.

Redrawing Taylor Swift Shake it Off Rotoscoped

Time to take a risk!

Choose one of this animation techniques

 

Such as big or small companies have a lot to win when investing on an animation, being for advertising or more institutional.

Now that you know the techniques, which is the more accurate for your company and for your project? Talk to us and we’ll give you our professional opinion. If you still have questions about why should you bet on animation, see this article.

Vera Costa
vera.costa@portugalmultimedia.pt

The multimedia girl. Lover of animation, Pokemon, travels and cute things. Believer of power of gamification and curious by the new technologies. Enjoys working on new illustrations, in special that colorful and funny ones.

2 Comments
  • 4 reasons to bet in an animation - Portugal Multimedia Blog
    Posted at 14:59h, 26 July Reply

    […] From promoting a service or a product to a simple educational video, animation is an excellent bet. You have here multiple animation techniques. Choose what’s best for […]

  • Why should your corporative video be animated
    Posted at 15:39h, 26 July Reply

    […] animation video can be a great opportunity to create a connection between the brand and the viewer. But which animation techniques are available for my company? If they have quality, they become more attractive and boost the viewer’s confidence to the […]

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