teaching

How to build an empire with teaching

The best way to achieve a status of respect is to present oneself well, be genuine, and share knowledge. The same is applied to brands, with the aggravating factor that it’s really necessary to present a solid base of trustworthiness. All of this even before selling anything. How? Teaching the future consumer with instructive videos!

The goal is to nurture our relationship with those on the other side (whom will potentially need our service or product). For example, a brand that sells craft supplies can invest in videos that teach how to crafts projects. Those who look for and watch that video will probably need to buy the necessary supplies for the craft. At the end of the video a reference to the brand is placed, leading the one watching to buy from your brand and not from a competitor.

What if my brand has nothing to teach?

There’s always something to teach, even if it’s something that doesn’t necessary immediately lead the consumer to purchase the product we’re selling to follow along with the tutorial. This type of video is an excellent type of content to feed social media pages (and make sharing possible!).

“HOW TO TIE A BOW TIE”  from The Hill-Side.
 

“HOW TO TIE A BOW TIE” is an example of how this strategy can work. Let’s suppose that who looks for this kind of video already owns a bow tie, and all they need is to know how to tie it. But the originality of the video leads to a higher likelihood of people wanting to share it with their friends. This will give expose to the brand and bring in new customers in the future.

The coffee brand Carte Noire opted to teach how to make… desserts! Which include coffee, of course. As we watch these food porn videos we realize that they’re recipes sponsored but the coffee brand. Not only do they make our mouths water, but they will be shared and shared again – and this video was watched more than 670 thousand times!

ROSE from Carte Noire.
 

We can say that, more than teaching so that our products are needed, the greatest benefit of tutorials is the fact that they’re so easily shareable. These videos are something that people find useful and that makes them worth being shared. Not only that but they’re not blatant advertisements.

When it comes to a brand, it’s not important to just have an idea coupled with a quality video. It’s also adamant that we pay attention to SEO (search engine optimization). It will allow the video to reach more and more people. The image of a respectful brand with values will reach the public, giving them key information that will eventually turn them into customers. And we all like to enjoy free stuff, right?

Andreia Calhau
andreia.calhau@portugalmultimedia.pt

Even with a sleepy face, she’s always ready for a challenge. Highly proactive and full of “scalabis” culture. Audiovisual is her thing and her inspiration sources are endless: from shorts films on Vimeo to the one and only Justin Timberlake.

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