1. IT GIVES A SENSE OF UNITY TO THE BRAND
Through Design it is possible to provide a sense of unity, coherence and individuality to products, services and to the company itself. These aspects combined customize the brand. This way the company can make a difference in the market and establish a more appropriate communication with its target audience. This sense of unity can be applied to websites, packages, advertisement, audiovisuals, stores, and others.
2. IT CREATES ADDED VALUE
Companies usually place most of their bets on the quality of the product itself – which I won’t say isn’t important – and forget about its design. Good Design brings added value and must be taken into consideration in the development of a good business.
3. INCREASES COMPETITIVITY
Design becomes an advantage and source of distinctiveness in the market. There’s a need to stand out when other companies already produce and sell a similar product. A good product with a good commercial strategy can remain competitive in its market. The more narrow the target audience is the more efficient the communication strategy will be. Design helps to obtain the intended success.
4. INNOVATES AND DIFFERENTIATES
These days, competition is global and in every sector
The company must consider whether or not the product that it is launching has any characteristics (material ones or conceptual ones) that will set it apart from others in the market. To compete, companies must become more innovative. It is no longer enough to draw the attention of a customer with great prices, it’s adamant to strategically intervene in the concept and image of the product.
5. IMPROVES COMERCIAL RESULTS
The company must consider the person who will ultimately use the product/service — the consumer. Good Design is good business. It’s important in the moment of purchase of products/services, since it will allow them to stand out among many others and build trust.
6. IT’S IMPORTANT FOR MORE SOLID STRATEGIES
To neglect Design is to neglect the chance of reaching high levels in the market. Communication design is a fundamental tool to consider in the implementation of a strategy and development of the concept of any business.
Design advantages are many and it is one of your best friends
Many companies have a certain prejudice when it comes to design since it implies an added cost (hiring a designer). But the design advantages are many. In truth, implementing a good design, when it comes to company-target audience communication or everything that surrounds the product itself, leads the company much farther in the market and to a higher volume of sales. After all, that’s what every businessman wants: economical success.